Wednesday, November 17, 2010

The Making of PIA's Electric Car PSAs

Meet the cast and crew behind Plug In America's PSAs.

Fifty volunteers got together over the summer and created seven PSA's (public service announcements) modeled after Apple's successful 'Mac versus PC' commercials. This documentary includes interviews with all the principals from the on screen talent to the behind the camera crew from producer Alexandria Paul to the wardrobe lady Magic Heide Nichols.

For a modest budget of $6,000, the Plug In America organizers pulled off a series of very funny messages that do get the point across that electric cars are wonderfully superior to their petroleum powered competitors.


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